職位描述
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工作職責(zé):
1、Understanding the brand strategy and regional market planning. Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
深入了解整體品牌策略與區(qū)域市場規(guī)劃,協(xié)助品牌經(jīng)理進(jìn)行項(xiàng)目規(guī)劃,對項(xiàng)目活動進(jìn)行充分理解與轉(zhuǎn)化;
2、Familiarize yourself with the brand, complete the regional brand activities, promote the brand and products with professionalism and personal charm.
熟悉了解羅曼湖系列品牌資產(chǎn),負(fù)責(zé)區(qū)域的品牌活動主持,專業(yè)并富有個人魅力的推廣品牌及產(chǎn)品;
3、Representing the company at product launches, events, and trade shows. Monitoring customer feedback and escalating complaints to the marketing department.
品牌活動現(xiàn)場與消費(fèi)者深入溝通,對消費(fèi)者篩選、觀察,了解消費(fèi)者對品牌和產(chǎn)品的反饋。
4、Cooperate with the sales department to introduce and recommend products, maintain the brand image.
與銷售部門協(xié)作,介紹并推薦產(chǎn)品,塑造品牌形象;
5、Maintain the relationships with VIP consumers, as a strong contributor for the sustainable development of the brand.
跟蹤并持續(xù)維護(hù)尊貴客戶,為品牌持續(xù)發(fā)展貢獻(xiàn)。
6、Builds and deploys Global Brand training programmes.
建立和部署品牌培訓(xùn)計(jì)劃。
羅曼湖項(xiàng)目簡介:
Loch Lomond Group is a liquor group enterprise in Scotland, with the capacity covering the whole industrial chain. The history of the group at least goes back to the 1772 with the founding of Littlemill Distillery. It is also one of the oldest distillery.
羅曼湖集團(tuán)(Loch Lomond Group)是蘇格蘭實(shí)力蒸餾酒企業(yè),具備制桶、蒸餾、桶陳存儲、灌裝、銷售等全產(chǎn)業(yè)鏈功能環(huán)節(jié)。羅曼湖集團(tuán)的歷史至少可以追溯到1772年小磨坊蒸餾廠(Littlemill)的建立,同時也是行業(yè)中歷史最悠久的公司之一。
Loch Lomond Group has three iconic Whiskies brands: Loch Lomond, Glen Scotia, and Littlemill, respectively with different characteristics. The Loch Lomond distillery is located on the border of Scottish Highlands and Lowlands, with both the sharpness and intensity of the highlands and the gentle ambience of the lowlands. In the distillery, there are four varieties of stills for creating unlimited possibilities of the whiskies. Spread the "Never Follow" brand spirit and becoming a premium global brand.
羅曼湖旗下有三個重量級威士忌品牌: 羅曼湖(Loch Lomond),格蘭帝(Glen Scotia),小磨坊(Littlemill),各具不同特色。羅曼湖酒莊位于蘇格蘭高地和低地的接壤地,兼具著高地的凌冽氣質(zhì)和低地的柔和風(fēng)情,同時其酒莊具有四種不同類型的蒸餾器造就了其口味的無限變幻,彰顯了 “永不從眾” 的品牌精神,成為全球高端烈酒品牌。
Loch Lomond Group has built up the LLG China operation office to discover the whisky market of Greater China.
任職資格:
1、An individual with 3-4 years' brand marketing experience, ideally in Wine
1、Understanding the brand strategy and regional market planning. Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
深入了解整體品牌策略與區(qū)域市場規(guī)劃,協(xié)助品牌經(jīng)理進(jìn)行項(xiàng)目規(guī)劃,對項(xiàng)目活動進(jìn)行充分理解與轉(zhuǎn)化;
2、Familiarize yourself with the brand, complete the regional brand activities, promote the brand and products with professionalism and personal charm.
熟悉了解羅曼湖系列品牌資產(chǎn),負(fù)責(zé)區(qū)域的品牌活動主持,專業(yè)并富有個人魅力的推廣品牌及產(chǎn)品;
3、Representing the company at product launches, events, and trade shows. Monitoring customer feedback and escalating complaints to the marketing department.
品牌活動現(xiàn)場與消費(fèi)者深入溝通,對消費(fèi)者篩選、觀察,了解消費(fèi)者對品牌和產(chǎn)品的反饋。
4、Cooperate with the sales department to introduce and recommend products, maintain the brand image.
與銷售部門協(xié)作,介紹并推薦產(chǎn)品,塑造品牌形象;
5、Maintain the relationships with VIP consumers, as a strong contributor for the sustainable development of the brand.
跟蹤并持續(xù)維護(hù)尊貴客戶,為品牌持續(xù)發(fā)展貢獻(xiàn)。
6、Builds and deploys Global Brand training programmes.
建立和部署品牌培訓(xùn)計(jì)劃。
羅曼湖項(xiàng)目簡介:
Loch Lomond Group is a liquor group enterprise in Scotland, with the capacity covering the whole industrial chain. The history of the group at least goes back to the 1772 with the founding of Littlemill Distillery. It is also one of the oldest distillery.
羅曼湖集團(tuán)(Loch Lomond Group)是蘇格蘭實(shí)力蒸餾酒企業(yè),具備制桶、蒸餾、桶陳存儲、灌裝、銷售等全產(chǎn)業(yè)鏈功能環(huán)節(jié)。羅曼湖集團(tuán)的歷史至少可以追溯到1772年小磨坊蒸餾廠(Littlemill)的建立,同時也是行業(yè)中歷史最悠久的公司之一。
Loch Lomond Group has three iconic Whiskies brands: Loch Lomond, Glen Scotia, and Littlemill, respectively with different characteristics. The Loch Lomond distillery is located on the border of Scottish Highlands and Lowlands, with both the sharpness and intensity of the highlands and the gentle ambience of the lowlands. In the distillery, there are four varieties of stills for creating unlimited possibilities of the whiskies. Spread the "Never Follow" brand spirit and becoming a premium global brand.
羅曼湖旗下有三個重量級威士忌品牌: 羅曼湖(Loch Lomond),格蘭帝(Glen Scotia),小磨坊(Littlemill),各具不同特色。羅曼湖酒莊位于蘇格蘭高地和低地的接壤地,兼具著高地的凌冽氣質(zhì)和低地的柔和風(fēng)情,同時其酒莊具有四種不同類型的蒸餾器造就了其口味的無限變幻,彰顯了 “永不從眾” 的品牌精神,成為全球高端烈酒品牌。
Loch Lomond Group has built up the LLG China operation office to discover the whisky market of Greater China.
任職資格:
1、An individual with 3-4 years' brand marketing experience, ideally in Wine
工作地點(diǎn)
地址:上海黃浦區(qū)中山東二路58號外灘sohoA座305室
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職位發(fā)布者
HR
重慶江小白酒業(yè)有限公司
- 互聯(lián)網(wǎng)·電子商務(wù)
- 500-999人
- 公司性質(zhì)未知
- 重慶市北部新區(qū)光電園雙子座a座9樓
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